Brand flip experimentation

After a first fail for this project I decided to interpret the same text in a different way, by highlighting the most important messages for me.

“i want an experience” vs “I need stuff”

My new outcome…


I’m happier with this one comparing it to my first outcome, but still not completely happy with it. Since it was a quick project and we didn’t have much time it’s a god outcome in my opinion, but I’ll probably come back to it.

My infographics

After the survey for this project was done, an the infographic session with Ricardo, we had to create our own infographic based on the survey. I decided to represent only one of the questions, that was : choose between… ( and 5 options). out of 50 people I received 73 answers, because most of them choose two, and this is what I came out with. (picture above). Simple and clear.


John Berger- ways of seeing research

After my feedback with Susana for all my projects , she suggested that for my Brand flip  it would be good to research about this book so it would help me improve the outcome. I ordered it, but since the book is taking long to arrive, I decided to watch the 4th episode of a series of 4 about John Berger’s book from 1972.

This episode analyses the images of advertising and publicity and shows how they relate to the tradition of oil painting – in moods, relationships and poses.

John berger- ways of seeing, episode 4

It helped me for the project since I decided to change it and use photography for it. I just need to sketch my idea and try to photograph objects related to my text from different perspectives and ways of seeing them.

What do you have on your toast? 

My research continues, and I’m happy to say that Adrian’s obsession for questioning everything it’s really helping me. Now I’m starting to questioning everythig, like… Why is the product I want to create not already out there? Is there any reasons? Is a good idea …? I’m trying to find answers for every question.

My original odea was to create a package for mini toasts and different dips to have on the go, but the more reaseaech I do the more I twist and change my idea to meke it better, and even of it’s taking me long , I’m having fun with it.

This os what I found out about different dips people all around the world have on their toast. If u have something that’s bot in the list with your toast, please comment.

Breakfast unscrambled brainstorm ideas

In group with wrote on different colour post its 1.miche communities, 2.customer needs, 3.ideas for products. And after just a few minutes each group add a wall with lots of idea. It was interesting playing around and taking one idea from each colour post it and try to come up with and idea for the project. For me it really helped, even if now I and I think most of the class is stressing out about how much research we have to do in just two weeks.