Brand book (visual identity guidelines)

The first step before starting to work page by page on indesign, was to come up with the content, and after researching for different brand book examples I came up with a list of essencials.

-About the brand (manifesto)

-Target audience

-Logo identity

-Brand colours

-Brand applications

After this I opened up indesign, created grid to follow and came up with a single style for the book containing all my colout palette in a simple way.

Brand book research

The final thing to do for my Brand that can brief is to do a brand book.

I did not know what this was until I started researching about it. At first I thought it was our brand presentation put together into a book plus further developments, but it is more than that, still being simple.

After scrolling down throught lots of websites I found one that had very clear examples and styles.

http://zippypixels.com/product/bundles/brand-guidelines-templates-bundle/

Now time to start working on mine!

 

 

Pattern design experiments

These are all the designs I created so far. The shapes are all designed on illustrators and then I opened them on photoshop to change the colours and have more colour variations of the same design and then have more options from where to choose.

From these design only 6 or 4 will be selected for business cards and the notebook covers as a set.

Visit to Shepherds bindery

As my final outcome for Brand that Can project, I am to create a series of notebooks and a book, so I was on the search for printable book cloth or special paper to use for my book covers. I first went to a shop down Shoreditch high street that Cecile recommended as during our book binding workshop, but I could find what I needed.

Then Reanne told me about Shepherds, and after she showed me all the different variation of paper she bought I decided to go.

I found the white backcloth that at first sight looks printable, but the girl at the shop told me to experiment with it using different methods, screen printing, laser print, inject print…

I would definitely will be going back to that shop if I ever need any kind of paper in the future.

 

Cinema 4d (cushion and drop cloth)

Last Friday we had cinema 4d tutorial with Adrian, where we learned how to use cloth and create hair for a cushion step by step. All for the purpose of using it for our brand that Can brand applications if we wanted to use it for t-shirt or cloth related objects.

Then we designed a quick typography logo on illustrator and then imported on cinema 4d so we could make it 3d. Again practising the cloth tool we created a cloth that would drop on top of the type. As it is a short animation, this method is useful to then select the appropriate location and moment of the cloth and the save the image as a poster.

 

Trials on different materials

Sometimes colours change when you print then on different material and it’s worth trying before printing the finial outcome.

As it’s final purpuse is going to be a notebook cover, I bought some canvas cotton paper to use, but I did’t realise it wasn’t completly white and it’s not good for printing either.

The results… The colour lost its intensity and it came out patchy.

I have a few more different papers to try and since most of them do not have the best colour payoff when printed on them, I decided not to use the pastel palette and go for the vibrant one.

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