Printing and final folded stack of zines

Once I had the paper and the finished zine, it was time to print it. Since it was black and white, the quicker and best option for my paper was laser print. The first thing to do, was to cut all the paper in A3 pieces, the actual size of the final zine. Then I took it to Print Britannia, since after a few trials with the library printer, I noticed that the ink dried very slow on my paper so when printing multiple copies, the papers ended up in the same tray and when looking at them, the ink had smudged all over them.

Once printed, I realised that I did not take in consideration that laser printers always have white edges around, but fortunately, it was a very small white edge so it did not look too bad.

Next step, folding them. After an hour and a half folding 30 zines, I had to place several heavy books on, to flatten them, since the paper was too thick and hard to fold and it didn’t look flat when folded.

At the end, I was quite please with how the paper made y design look and with the design itself, events the complications in the way. Ready for the exhibition!

Paper research and successful trip

After a the zine was digitally finished, it was time to go look for paper. So me and a group of people from class to a trip to Atlantis Art Materials shop in Moorgate.
Screen Shot 2017-04-14 at 19.51.00It was interesting going all together, since we all had the same project but very different outcomes. After looking for the best suitable paper for my outcome I decided to go for a colour A2 card, 300 gr weight, so it’s be easy to fold with no creases.

The final colour decision was based on me looking for two pastel cool tone cards that looked well paired together. And after looking through their whole stock I found an interesting textured marbleise look card in what it looked like a blue greyish, as I had planned, and a mauve that looked beautiful as a set. The weight was 350 gr but the paper looked ok to me to fold later on.

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Final typographic zine poster

After taking Cocogoose letterpress typeface and playing with kerning and manipulating it to my desire, I created a single rectangular pattern, that after I repeated 3 times, imitating the repetition idea used with the article images, and finished it by writing the title of my poster with Impact, same typeface used in the final title for the article.

Since my idea was to print it in a light blue greyish paper, I decided to first try and see the final look on a screen, finding it very successful.

Once I thought to be finished, I decided to play with colour and see the outcomes. I ended uo liking the result and left them for extra possible printing for another occasion or maybe use it for the binding method. Thinking ahead.

 

Binding method research

The zine is finished and it’s time to move on to the binding method. Even tho I do really enjoy binding books, I decided that the right and appropriate way to do it for this project was to make a designed box. So i proceed to do some research to get inspiration an ideas.

My initial thought it’s to keep it very simple and minimal so it goes well with all the zines, so the focus it’s the zines and not the box. Similar to an opening for the main outcome, the zines.

Cover inspiration and inconvenient

After some research and typographic poster inspiration, The first idea that came to my mind was to go to letterpress and experiment with the word “Print” and with the same method as the article, repetition and  interesting layout.

Unfortunately, the letterpress room was going to be closed until after the deadline, so I had to move away from that idea and sketch something else. I still wanted to have a letterpress effect, so the typeface I used in my first article layout title came to my mind. Cocogoose Letterpress regular. The type was too round and not tall enough for watch I wanted it for, so the final decision was to use photoshop as my medium to manipulate type and create the final poster. There’s always some kind of problems when designing and it will make you take a step back, but sometimes, that issue will force you to think different and come up with an even better result than the initial idea.

Final zine layout

After Alistair’s feedback and some time, the final layout was ready following the repetition idea and changing some of the images. Taking the text across both pages and the title typeface changed to Impact. I do see that the idea of repletion works well, but it could always be improved more.

zine article 2 copy

The second problem was the cover being too cliparty, and not self designed. So after taking several pictures and editing it, this was the final result with the impression manifesto included. But since the logo has a white background and I was going to use coloured paper to print, didn’t seem right to have the grey background.

article zine final

So I decided to change it white to match the article when folded and make it more contracting with the coloured paper. Leaving me with the final article layout an cover to print. One side done, another one to go.

article zine final 2

 

Article layout and feedback

Once the article was ready and the images chosen, I started working on the layout.

I took inspiration from a zine found on the letterpress room while on my internship. The article in this zine worked beautifully with a single image, and events it was very simple, it delivered it’s purpose, being readable and pleasant to the reader.

After working with my article and the best images I had, I moved on to choose the typeface. Gill sans worked quite well with the style I was going for, Since I could use the bold style for the questions, and regular for the body text in point size 10, making it very easy to read when printed on an A4  page.

For the Title, I decided the best mach to paired it with was Cocogoose letterpress regular, since it imitated a printed letterpress font and It paired well with the theme of the article. Following the requirements of one colour only, I edited the pictures to black and white and followed to imitate the zine article I took inspiration from.

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After having some feedback from Alistair, He encourage me to get out of my comfort zone and play with repetition and a “more daring” layout. He gave me some ideas and proceed to tel me to change the title font if I wanted to use it on the poster too.

So, back to indesign and sketching layouts.

Impression brand identity. The outcome.

After choosing my strapline and final logo, it was time to look at the brand applications. Since Impression is a publishing studio, the main applications would be for exlibris, business cards, publishing logo for books…

I was quite happy with the result of my logo and the statement it made but after my feedback I realised that the logo itself draws attention to the word PRESS, and I have to decide wether that’s the impact I want or not and also think about the usage in black and white or monochrome prints that would change the meaning of the logo completely. Also, since it’s a letterpress scanned logo, it can be retouched so it looks more defined.

Cover feedback and experimentation

Same day as the article feedback, I received some feedback from Alistair about my cover, which he thought to be a little bit too like clipart and not like my own design, and with my article aesthetic didn’t work. So he directed me into buy-in my own roller and paint and experimenting with it seeing how far I could take it, which I found quite helpful and it made me have ideas hoping into my mind instantly with his comments.

East London printmakers opening and interview

As it was the opening of East London Printmaker in a new location, I decided to take profit of it and prepare a few questions to interview the creative director, Susan Clarke and use this Q&A as my zine article.

The opening was a small event where designer that used those facilities in their last location and family member where invited.

I got the opportunity to talk to a few people that run the studio and not only Susan Clarke. They show me the new facilities and explained to me what the purpose of it was.

Since I didn’t want to take to much time from Susan , I introduced myself, told her what the purpose of the interview was and recorded it to later transcribe it. She was really nice and answer to all the questions and more so I had a lot of content to work with.