Brand book (visual identity guidelines)

The first step before starting to work page by page on indesign, was to come up with the content, and after researching for different brand book examples I came up with a list of essencials.

-About the brand (manifesto)

-Target audience

-Logo identity

-Brand colours

-Brand applications

After this I opened up indesign, created grid to follow and came up with a single style for the book containing all my colout palette in a simple way.

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