Choosing my social purpuse

poverty_vs_education

After the live briefs were introduced I decided that I wanted to get out of my comfort zone and carry on with my own ideas, forcing myself to come up with a name, a social purpose and idea for my campaign or product and start the project from nothing.

Since I really like the red campaign purpose and style I decided to have it as an inspiration to create my own campaign supported by existing brands and with a different social purpose: the education in poor countries to give poor children an opportunity to learn and get a job in the future and reduce poverty.

Another idea I had was to do the same, but with the social purpose of stopping bullying, but since I came up with no ideas what so ever to do for this campaign I decided to go for the education one.

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