As part of our Brand that can project we did a very useful exercise. We had to write 50 brand values and then take a campaign or brand as an example and choose 5 or 6 possible values. we did this exercise in groups of three, and me an my group choose the red campaign and the “Woup” live brief as examples coming out with interesting values for each. next step was to do the same for our own campaign or live brief chosen.
These are my possible campaign values, not quite the final ones tho: