Today we got introduced to our new brief, that is going to run from now till the end of the term. There’s 4 different outcomes to achieve :
- Concept board, manifesto and pitch presentation
- Customer journey and touch points
- Design applications (2D, 3D, online or print TBC)
- Brand guidelines, brand book and movie
concentrating the brand choose by us with a social purpose.
What we need: believes, facts, a voice and a hashtag.
The branding is our campaign.
Storytelling is essential.
Social medias as central.
As an example Emily talked about TOMS, and the RED campaign.