Brand that Can brief

Today we got introduced to our new brief, that is going to run from now till the end of the term. There’s 4 different outcomes to achieve :

  • Concept board, manifesto and pitch presentation
  • Customer journey and touch points
  • Design applications (2D, 3D, online or print TBC)
  • Brand guidelines, brand book and movie

concentrating the brand choose by us with a social purpose.

What we need: believes, facts, a voice and a hashtag.

The branding is our campaign.

Storytelling is essential.

Social medias as central.

As an example Emily talked about TOMS, and the RED campaign.


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