LMNH final book

Improved book and finally printed and bound properly. Ready for submission!


Secret 7 competition

I’m quite exited about the idea of creating a vinyl sleeve for aa song without using the lyrics of the song or your name, giving the opportunity to express through design a song in many different ways.

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“Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 sleeves are exhibited and then sold for £50 apiece. You don’t know who created the sleeve, or even which song it’s for, until you have parted with your cash – the secret lies within.”

There’s 7 songs to choose from, I choose “Clearest blue- churches”.

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Getting ready for submission 

First step, making a list of what I need to submit , Then highlight all I have completly finish and it’s ready for submission, and then start to finish everything that it’s not finished.

If there’s time left, think of how to improve the projects I’m not completly happy with, in my case, my brand flip and part of my breakfast unscrambled.

Time to work!


Empathy museum research

As a research mini brief, we have to draw our own empathy museum, and before start to draw it I researched  social purposes and brainstorm ideas for each room.

After that I decided to write empathy museum on google and what I thought it was just an idea, actually exist. An actual empathy museum with different activities, one of them “A mile in my shoes”.


The Empathy Museum’s first exhibit is a shoe shop where visitors are invited to walk a mile in someone else’s shoes – literally. The stories cover different aspects of life, from loss and grief to hope and love and take the visitor on an empathetic as well as a physical journey.


Conjoint analysis- social purpose exercise

For our new brief we did a short exercise writing down social purposes and brands and then combining the two of them together to create a cojoint analysis, the most valiable toll to help predict wich of several alternative affinity marketing affiliations is the best.

Our outcome…

And the moving around the cliché brand with different social purposes…